During 2020, due to health restrictions around the world, online sales experienced exponential growth. However, some people still find it difficult to trust online shopping sites.
With regard to the above, in this article, we will review the situation of electronic commerce more than a year after the pandemic and what measures to take as a user or merchant for the success of these transactions.
Also read: ▷ What is E-Commerce and how this business works
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The future of online shopping
A study carried out by PwC in June 2021 found that 50% of consumers surveyed had recently opted for purchasing through digital channels. While, according to the study The State of eCommerce apps Mexico & Latin America, an increase of 48% in the installation of e-commerce apps is estimated during the first months of 2021, compared to the same period of the previous year.
With these precedents, there is no doubt that eCommerce is here to stay, and that although the explosive growth of online shopping had to do with the circumstances of the moment, consumer confidence has also increased as the advantages of buying online are becoming more visible.
Advantages of buying online
On the other hand, the study The Impact of COVID-19 on Online Sales found that among the main reasons why Americans chose sites to buy online during the pandemic, are:
- 50% of consumers saw in this alternative a solution for not having to leave home.
- 44% saw the possibility of avoiding crowds.
- 37% were attracted by more promotions and discounts.
- 37% for the possibility of receiving purchases at home.
Best online stores
Although it is not possible to establish a ranking of the “best online stores”, there are some aspects that businesses should consider to encourage purchases through their digital platforms. To achieve this, the website or online store should have:
- Privacy policy or notice.
- Expose your personal data protection policy.
- A detailed description and photographs of the products.
- Inform about the total cost and shipping.
- Clearly state the forms of payment you accept.
- Specify the purchase conditions in detail.
- Provide a contact phone number and address.
Reliable websites to buy online
It is important to be very careful when making purchases online, so there are details on how to search for information about the online store, or review the comments left by users or customers on social networks, which can also be very helpful.
However, it is necessary to pay attention to certain elements when identifying reliable pages to buy online, it is important that consumers know the true identity of the supplier (landline telephone number and address) in addition to the fact that the site has a security certificate for online purchases as well as elements for the protection of personal data.
