SEO is search engine optimization and serves to improve your visibility on the web and increase the traffic of people who access your content. The algorithms of the main search engines are constantly on the move, so it is important to be updated regularly. We have spoken with an expert to bring you the 10 SEO keys to improve your online positioning.
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The top 10 keys to SEO
For some years, this marketing strategy has become an essential tool for your website to appear well positioned on the internet and people can see it and consume your product. These are the 10 main keys to working well SEO on your website.
1. Keywords
Use a good selection of keywords that are the ones that your customers will later type in the search engine. It is a long and expensive process, but one that will be worth investing in, since it is the main way to get traffic to your website.
2. An easy-to-use website
When the user enters your website they have to find an intuitive and well-ordered platform in which they do not mind spending a lot of time.
3. Define the customer target
You have to define very well who your website is intended for and consequently your product. Define the profile of the user you want to consume your content:
- Profession
- Hobbies
- Gender and age
- Pleasures
- Personality
- Economic level
4. Striking title
The title of your website has to attract attention so that when users see it in the search engine they decide to click and continue to know your brand.
5. Adapt your website for mobile
Many times the people who read your content will not be behind a computer, but a mobile screen. Optimize your website so that it is easy to navigate through a smartphone.
6. Analyze the competition
Analyze what the competition is doing and do it better than them or do something different from them. Use their websites to get ideas too.
7. Use headings
The headings of a website (h1, h2, h3, etc.) serve to organize the information and for the search engine to understand the most important concepts of your content and help you to position them.
8. Take care of the content
Beyond all the strategies you can follow, the content is still the one that dominates on a web page. Do not try to position with information that is not relevant to the client, but invest the time at this point.
9. Pictures
The audiovisual content will also help to position your website. Look for good images, make them fit the text, and upload them with a keyword that you used in your text.
10. Charging time
Your website should open practically instantaneously because if not that can make you lose a lot of visitor traffic.
Now that you know the 10 keys to SEO to improve your online positioning, do not hesitate to contact experts like Álvaro Fontela to help you use this tool in the most effective way for your business.